Good Products Don't Sell Themselves: How B2B Marketers Can Increase Digital ROI

This session will introduce a methodology that B2B marketers can follow in order to increase their chances for a better ROI when using digital media. It will cover the strengths and weaknesses of different media channels and how to build a successful multi-media campaign. Additionally, it will cover specifics around segmentation, profiling, the ingredients needed to build a successful campaign and why some campaigns fail. Finally, we will see the theories in action, with several real world examples in the B2B space.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

German Sacristan,
Return on Marketing Investment Developer, Manager, America's Region
Eastman Kodak Company