Closing the Loop from Ad Delivery to In-Store Purchases and Leveraging Real World Behavior

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Mobile mass media is, by nature, a personal, dynamic platform that accompanies consumers wherever they go. Mobile audiences have specific needs that are constantly shifting as their activities and immediate surroundings change. This provides a tremendous opportunity for advertisers to connect with consumers in the exact moments in which their brands can offer benefits and solutions resonate most.

In this session, Marcus Startzel, GM of North America, Millennial Media will outline how brands can leverage the benefits of mobile advertising to reach and engage consumers and will share campaign success stories of brands using Audience Targeting to reach the right consumer, at the right time, in the right place. Additionally, Marcus will share a campaign success story of a brand that used an innovative new strategy to close the loop from ad-delivery to in-store purchases via mobile devices.

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Start: Wednesday, September 26, 2012 at 3:00pm

End: Wednesday, September 26, 2012 at 4:00pm



Marcus Startzel
GM of North America
Millennial Media