Developing Engaging Content That Performs

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Marketers face increasing challenges in developing and delivering content that both engages and performs. The content landscape is changing rapidly, with the competing forces of consumer control, technology evolution and marketers needs all at play. In this webinar discover how marketers are evolving to become more like publishers and are generating "Big Content." We will cover a key strategy in this evolution – the process of content mapping, what it is and why it is important.

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when

Start: Wednesday, October 2, 2013 at 1:00pm

End: Wednesday, October 2, 2013 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Steve Kerho
Chief Strategy Officer
Meredith Xcelerated Marketing (MXM)