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Developing Engaging Content That Performs

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Webinar Description

Marketers face increasing challenges in developing and delivering content that both engages and performs. The content landscape is changing rapidly, with the competing forces of consumer control, technology evolution and marketers needs all at play. In this webinar discover how marketers are evolving to become more like publishers and are generating "Big Content." We will cover a key strategy in this evolution – the process of content mapping, what it is and why it is important.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, October 2, 2013 at 1:00pm
Ends:Wednesday, October 2, 2013 at 2:00pm
Presenter

Steve Kerho
Chief Strategy Officer
Meredith Xcelerated Marketing (MXM)

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