| |
 

Top Ways To Drive Efficiency Using Corporate Trade (BARTER)

This event is over.
Webinar Description

Corporate trade has become a staple for many organizations and is increasingly being integrated as a tool to drive continued cost efficiencies and gain a competitive advantage. Why? As RFPs increase, marketing and travel budgets remain under pressure, and companies re-align their strategies, barter offers a way for organizations to recover value and increase their agility in a dynamic marketplace.

You will learn:

  • Today's corporate trade model and determining when it makes the most sense
  • How trade can be used to meet a variety of business challenges
    • Excess inventory, surplus owned or leased real estate, surplus capital equipment
    • Extend a budget
    • Generate immediate cash flow
  • Considerations for evaluating barter/corporate trade
  • Success stories

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, October 23, 2013 at 1:00pm
Ends:Wednesday, October 23, 2013 at 2:00pm
Presenter

Jim Porçarelli
Executive Vice President, Chief Strategy Officer
Active International

Anat Gilad
SVP, Retail Marketing
Active International

All Upcoming Webinars

Has Performance-Based Agency Compensation Failed?

Webinar 

Brand Activation Demystified: Content, Social Proof, and the Path To Loyalty

Webinar 

5 Steps to Purpose-Based Marketing

Webinar 

Brand Activation Demystified: From Ignored to Engaged--Connect With Your Brand's Audiences on Social Media

Webinar 

Millennials: Top Trends and Strategies

Webinar 

Applying Business Intelligence to Marketing Procurement

Webinar 

Native Advertising Best Practices

Webinar 

Hewlett-Packard: A Case Study in Decoupling

Webinar 

Making TV Ads Accountable

Webinar 

Unlocking the Power of Mobile Programmatic

Webinar 

See all events