Top Ways To Drive Efficiency Using Corporate Trade (BARTER)

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Corporate trade has become a staple for many organizations and is increasingly being integrated as a tool to drive continued cost efficiencies and gain a competitive advantage. Why? As RFPs increase, marketing and travel budgets remain under pressure, and companies re-align their strategies, barter offers a way for organizations to recover value and increase their agility in a dynamic marketplace.

You will learn:

  • Today's corporate trade model and determining when it makes the most sense
  • How trade can be used to meet a variety of business challenges
    • Excess inventory, surplus owned or leased real estate, surplus capital equipment
    • Extend a budget
    • Generate immediate cash flow
  • Considerations for evaluating barter/corporate trade
  • Success stories

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Start: Wednesday, October 23, 2013 at 1:00pm

End: Wednesday, October 23, 2013 at 2:00pm



Jim Porçarelli
Executive Vice President, Chief Strategy Officer
Active International

Anat Gilad
SVP, Retail Marketing
Active International