Marketing To the New Majority

This event is over.

Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. This webinar will look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations.

Related Content


Start: Wednesday, October 19, 2011 at 3:00pm

End: Wednesday, October 19, 2011 at 4:00pm



David Burgos
VP, Multicultural Practice
Millward Brown

Ola Mobolade
Managing Director
Firefly Millward Brown