Marketing To the New Majority
Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. This webinar will look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, October 19, 2011 at 3:00pm|
|Ends:||Wednesday, October 19, 2011 at 4:00pm|
VP, Multicultural Practice
Firefly Millward Brown