The Power of the LGBT Market
A successful gay and lesbian marketing program cannot happen without a full understanding of the gay and lesbian market. According to research, more than 75 percent of gay men and lesbians report that a company's support of the gay and lesbian community positively influences purchasing decisions. It is crucial to understand the market's history, culture, language, psychographics and demographics in order to effectively motivate consumers to action and to successfully promote products and services within the segment.
In this webinar, Matt Tumminello, President of Target 10 will discuss the growing importance of marketing to the LGBT segment, their tremendous buying power and the right way to connect with this unique, valuable segment and more.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, October 12, 2011 at 3:00pm|
|Ends:||Wednesday, October 12, 2011 at 4:00pm|