| |
 

How To Leverage Mobile To Enhance TV Advertising

This event is over.
Webinar Description

88% of smartphone owners actively use them while watching TV. The widespread adoption of smartphones has drastically changed how we interact with each other and consumer media. In this webinar, Shazam will share how they are connecting your TV with your smartphone - allowing a 30 second commercial to become a 3 minute engagement on your phone. Shazam will provide insight into how they have helped marketers increase the efficiency of their TV commercials by engaging consumers through Shazam's mobile platform. Shazam will discuss examples from the 140+ campaigns to date from leading brands like Honda, Home Depot, Sony Pictures & Red Bull.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, November 7, 2012 at 1:00pm
Ends:Wednesday, November 7, 2012 at 2:00pm
Presenter

Evan Krauss
EVP Advertising
Shazam

All Upcoming Webinars

Five Tips for Creating Impactful Live Brand Experiences

Webinar 

Rich Media: What Marketers Need To Know

Webinar 

The Essentials of Programmatic Buying

Webinar 

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

Turning Brand Exposure Into a Purchase

Webinar 

See all events