How To Leverage Mobile To Enhance TV Advertising
This event is over.
88% of smartphone owners actively use them while watching TV. The widespread adoption of smartphones has drastically changed how we interact with each other and consumer media. In this webinar, Shazam will share how they are connecting your TV with your smartphone - allowing a 30 second commercial to become a 3 minute engagement on your phone. Shazam will provide insight into how they have helped marketers increase the efficiency of their TV commercials by engaging consumers through Shazam's mobile platform. Shazam will discuss examples from the 140+ campaigns to date from leading brands like Honda, Home Depot, Sony Pictures & Red Bull.
Start: Wednesday, November 7, 2012 at 1:00pm
End: Wednesday, November 7, 2012 at 2:00pm