Xilinx, Inc.: Building Engagement with a Technical Audience Through Social Media
According to SocialMediaExaminer.com, 93% of B2B marketers use social media to market their businesses. This webinar will examine how one B2B marketer, Xilinx, built a social media program to engage its diverse customer base across several industries. Their challenge was to build a program that would be relevant and yet, technically credible to their engineering community. Xilinx will present a case study on how they developed their social media strategy, lessons learned and how to evolve the program to stay current within this dynamic space.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, November 14, 2012 at 1:00pm|
|Ends:||Wednesday, November 14, 2012 at 2:00pm|
Senior Director, Worldwide Communications