Comida Kraft Case Study

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Multicultural consumers are technology and digital leaders. Their lifestyle is more connected, dialed in and always on. We will discuss the preferences and digital behaviors of US Hispanics, African American and Asian consumers.

We will particularly focus on what makes social and mobile so hot for these segments and discuss how marketers can best engage multicultural groups in these ever growing arenas. For some real life flavor for what is working today to engage multicultural consumers across the social and mobile arenas, we'll highlight best in class marketer case studies.

Webinars are for ANA Members Only. If you are a non-member, client-side marketer interested in attending a specific session, please email gmarkant@ana.net to request a one-time, complimentary guest registration.

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when

Start: Wednesday, November 30, 2011 at 1:00pm

End: Wednesday, November 30, 2011 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Tania Cameron
Sr. Manager CRM - Segment Leader
Kraft

Marla Skiko
SVP/Director of Digital Innovation
Tapestry