| |
 

Capitalizing on the Creative Canvas

This event is over.
Webinar Description

With the ever-evolving digital canvas, Yahoo!, in partnership with Innerscope Research, used cutting edge research techniques to understand what engages consumers most effectively and how best capitalize on larger, innovative ad units, in the study "Capitalizing on the Creative Canvas".

By using eye-tracking and biometric measures, this new study discovered how ads that properly capitalize on new digital creative canvases resonate emotionally with consumers and help marketers achieve their marketing objectives. It is becoming vital to uncover creative best practices with new ad formats, as digital advertising continues to evolve, and there is a shift towards bigger and more dynamic ad units. Yahoo! Insights looked at how consumers respond at a non-conscious level to specific elements within our own innovative expanded digital canvas, the Login Page Takeover ad, and emerged with 5 creative best practices for how advertisers can leverage larger online ad units to achieve their marketing objectives.

Study link: http://advertising.yahoo.com/industry-knowledge/capitalizing-on-the-creative-canvas.html

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, November 9, 2011 at 1:00pm
Ends:Wednesday, November 9, 2011 at 2:00pm
Presenter

Angela Reynar
Senior Director, Category Insights
Yahoo!

Brian Levine
President & Co-founder
Innerscope Research

All Upcoming Webinars

Increasing ROI with Programmatic

Webinar 

Influencing, Optimizing and Reshaping Marketing in 2015

Webinar 

Five Ways Marketers Can Unlock Digital Value

Webinar 

Proving the Value of Your In-House Agency

Webinar 

Turning Customer Frustration into Breakthrough Innovation

Webinar 

Five Ways Your Brand Can Connect with Generation Z

Webinar 

Nationwide on the Benefits of Marketing and Procurement Collaboration

Webinar 

Hyperlocal: Understanding this Mobile Marketing Opportunity

Webinar 

The Developing Law of Drones – Marketing’s New Frontier

Webinar 

Influencing the Purchase Funnel through Cross Platform Marketing

Webinar 

See all events