Optimizing Integrated Multi-Screen Campaigns
Integrated multi-screen campaigns are important today in effectively delivering a marketing message and that importance is expected to dramatically increase over the next three years. In this webinar you'll learn from the ANA and Nielsen insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, December 4, 2013 at 1:00pm|
|Ends:||Wednesday, December 4, 2013 at 2:00pm|
Group Executive Vice President
SVP Global Solutions Marketing, Product Leadership