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Optimizing Integrated Multi-Screen Campaigns

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Webinar Description

Integrated multi-screen campaigns are important today in effectively delivering a marketing message and that importance is expected to dramatically increase over the next three years. In this webinar you'll learn from the ANA and Nielsen insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, December 4, 2013 at 1:00pm
Ends:Wednesday, December 4, 2013 at 2:00pm
Presenter

Bill Duggan
Group Executive Vice President
ANA

Jeff Smith
SVP Global Solutions Marketing, Product Leadership
Advertising Effectiveness
Nielsen

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