Mgr. Direct Mail and Periodicals
USPS - Integrating Mobile With Direct Mail
This event is over.
Discover how marketers are using direct mail in today's mobile environment and have integrated mobile technology, including augmented reality, into their mailing campaigns. The United States Postal Service will share how they are working with marketers to utilize direct mail that integrates mobile and other technologies as part of their marketing mix to today's technologically savvy consumers. You will also hear the latest research on what consumers think of direct mail and how they are engaging with it in new ways.
Start: Wednesday, December 11, 2013 at 1:00pm
End: Wednesday, December 11, 2013 at 2:00pm