The Recipe For A Successful Online Community: How Hobart Baked One Of Their Own From Scratch

Hobart's "Get Back to Scratch" campaign capitalized on the growing demand for food made the old-fashioned way and positioned Hobart as the go-to source for equipment required to make these tasty dishes. The "Get Back to Scratch" website used social media to drive traffic among bakers, and engaged consumers who used the site to find scratch bakers. You'll hear the reason for implementation, how they applied their strategy across channels and the results of their first year, plus insights on how social media proved to be an important source of traffic and  valuable information about customers' wants and needs.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Jenni Bair, LEED AP BD+C
Brand Marketing Manager
Hobart