| |
 

The Recipe For A Successful Online Community: How Hobart Baked One Of Their Own From Scratch

This event is over.
Webinar Description

Hobart's "Get Back to Scratch" campaign capitalized on the growing demand for food made the old-fashioned way and positioned Hobart as the go-to source for equipment required to make these tasty dishes. The "Get Back to Scratch" website used social media to drive traffic among bakers, and engaged consumers who used the site to find scratch bakers. You'll hear the reason for implementation, how they applied their strategy across channels and the results of their first year, plus insights on how social media proved to be an important source of traffic and  valuable information about customers' wants and needs.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, December 12, 2012 at 1:00pm
Ends:Wednesday, December 12, 2012 at 2:00pm
Presenter

Jenni Bair, LEED AP BD+C
Brand Marketing Manager
Hobart

All Upcoming Webinars

Social Media's Murky Legal Waters

Webinar 

5 Keys To Activating Your Employees As Brand Advocates

Webinar 

Reaching Consumers on the Path To Purchase Thru Neuroscience

Webinar 

Seven Lessons To Becoming a Leading Brand

Webinar 

Insights To Interpreting Social Data

Webinar 

Five Tips for Creating Impactful Live Brand Experiences

Webinar 

See all events