Even Dummies Can Do Agency Evaluation

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In this thought-provoking webinar, Ken Lloyd, author of the highly successful book "Performance Appraisals & Phrases for Dummies" will be joined by Steven Wales and Richard Benyon of Decideware, co-authors of the recent ANA Insights brief "Building an Agency Performance Management program" .

Together, they will look at areas of Agency Performance Evaluation that advertisers find most difficult to manage yet have the potential to generate significant value.

These hot topics include:

  • how to collect meaningful comments
  • how to manage the agency feedback meeting
  • how to guide the creation of purposeful action plans
  • how to deal with your stakeholders different personalities
  • how to avoid the 5 most common traps in performance evaluation

Drawing on his extensive experience in the HR Performance Appraisal space, Ken will provide insights that you should not miss. Additionally, Steven and Richard will discuss the learning's they've acquired from their experience working with many members of the ANA to conduct successful agency evaluation programs.

This session will be lively and interactive, with attendees encouraged to ask questions after each topic.

Webinars are for ANA Members Only. If you are a non-member, client-side marketer interested in attending a specific session, please email gmarkant@ana.net to request a one-time, complimentary guest registration.

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Start: Wednesday, December 7, 2011 at 1:00pm

End: Wednesday, December 7, 2011 at 2:00pm



Ken Lloyd
"Performance Appraisals & Phrases for Dummies"

Richard Benyon
Chief Executive Officer

Steven Wales
Business Director