Making Experiential Content Explode in the Social Age! | Webinars | Events & Webinars | ANA

Making Experiential Content Explode in the Social Age!

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At this very moment, thousands of consumers are feeling some major FOMO (Fear Of Missing Out). This is good news for brands. If you can learn to produce content consumers desperately want to engage with -- the sort where they stop everything they're doing to text a friend and say "you have to check this out" -- then you are engaging with them in a deeper way than ever before. When Jerry Seinfeld's apartment was re-created in the middle of New York City for Hulu, it blew up the internet with the help of consumers and the media generating a swell of FOMO. The physical experience was something people waited in line for hours to see, knowing it would only be around for a few days. What's more, they transformed their in-person experience into social and digital content that was shared again and again. In this webinar, the presenter will share tips and pitfalls for branded FOMO moments. Discover how to think about the power of experiential as a channel that can making a lasting mark.

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when

Start: Wednesday, April 20, 2016 at 1:00pm

End: Wednesday, April 20, 2016 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Brian Schultz
Partner
Magnetic

Jessica Reznick
Managing Director
Magnetic