Media Transparency: Action Steps for Marketers

This event is over.

The recently released ANA independent study from K2 Intelligence found rebates and other non-transparent practices to be pervasive in the U.S. media ad-buying ecosystem. So what are marketers to do? The ANA commissioned Ebiquity and FirmDecisions to develop guidelines and recommendations for ANA members to consider based on K2’s findings. These recommendations focus on contract language, internal governance, data ownership, codes of conduct, and more.