Leveraging Data: The Science of Marketing

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Advertisers know that marketing science can make or break their ROI, but that science, and its successful implementation, is still a bit of a mystery to many marketers and advertisers. On the quest to get data-driven marketing right, most organizations focus solely on the quality of the data. That’s a good start, but even the most impressive data set means nothing if your organization and attribution model isn’t structured in a way that teams can effectively act on the insights. This webinar offers insights into the algorithms and methodologies that power the most effective attribution technology, common mistakes made by well-meaning marketers, and why end-user adoption, quality onboarding, and quality data all go hand in hand if you want to leverage your data to take meaningful action.