Key Insights & Learnings to Digital Measurement

This event is over.

Measurement has shaken up many industries, and digital is no exception. More than 81 percent of marketers cite measurement and attribution as a top priority for 2017, yet there isn’t one standardized way of doing it “right.” Throw mobile in the mix and it gets even more complex. In this session, Facebook’s VP of Marketing Science, Brad Smallwood, will help attendees uncover the real impact of measurement and what it means for their business. By unpacking the complexities of measurement, marketers will walk away with a better understanding of how to assess the true business value of their ads.