Key Insights and Best Practices for TV Audience Targeting

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Television advertising is most effective when it reaches category consumers of the advertised product. It’s a true statement that’s easy to say and, given audience fragmentation and the growing array of targeting data options, harder to do. In this webinar, attendees will learn how advertisers are beginning to activate their TV advertising using the same data they use to understand their market share and growth. Discover best practices in evaluating the data you’d use to find your customers on TV and the good things that happen for your brand when you do find them.