Location Targeting: Insights to Going Beyond Places

Our mobile devices have become the remote control of our lives. In fact, the average mobile user checks their phone over 200 times a day. For marketers, this level of engagement requires a new way of thinking in order to develop an innovative mobile strategy. Your mobile strategy should not just be about your brand, instead it should be centered around an understanding of your target consumer like never before. In this webinar the presenter will discuss:

• The basics of location data collection
• Harnessing the power of location data
• Unique, relevant creative that drives engagement

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