Video Content: Revolutionizing the Digital Landscape

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Are we witnessing yet another major r(evolution) in Web Advertising? Video advertising has matured to become the dominant media platform. Recent changes in the industry are driving a complete rethink of metrics, KPIs, and ways of looking at the role of digital media. Are the days of lower funnel ROI over? Have emotion, storytelling and branding become the backbone of savvy brands’ transactional strategies? In this webinar, the presenter will discuss the major changes that hit video advertising in 2016, and discuss why these are of crucial importance for brands!