Moving A Brand From Crappy Ads to Valued Content Programs (Content Marketing Month Webinar)

The ad industry is stuck with old-fashioned ad tactics that don’t work in a digital age. It is literally killing the web, driving mass ad blocking, bot fraud, kickbacks, unintended adjacency to fake news and worse. Change is hard, but marketers have to break from the failed past and create multi-channel content programs that produce results online the way ads once did on traditional channels.  Here’s why – ads won’t work on digital; ads are offending your audience; and ads are killing the web with ad blockers, bot fraud, etc.  In this webinar you will learn how to:

• Transform your operation for success in a content-first, digital age
• Find and use your brand’s core story
• Take six steps to stop encouraging ad-blocking & start producing results

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