What Marketers Need to Know About Advanced Television (10 for '18 Webinar Series)

Advanced television is the fusion of the best attributes of traditional television (strong content and large audiences) with the best attributes of digital media (precise audience targeting). It applies today's wealth of data to define audiences in new ways with technology that enables advertisers to build a plan to reach that increasingly fragmented audience across the spectrum of TV and video content consumers watch today. 

In this webinar, you will learn about ANA and Forrester’s new research to learn how advertisers are using advanced television covering issues including:

  • Benefits of using advanced television
  • Barriers to growth
  • Use of data and measurement

when

Start: Wednesday, March 7, 2018 at 1:00pm

End: Wednesday, March 7, 2018 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Webinar Registration ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A


Speaker

Jim Nail 
Principal Analyst
Forrester Research