A Marketer’s Blueprint for the Future: Capabilities to Survive and Thrive in a Dynamic Marketplace

As marketers, it is not news to us that marketing has been going through a disruptive sea of change. The role of the marketer has shifted from building brands and driving consumer communications to commanding an essential seat in the C-suite as a leader of growth acceleration.

This shift, further accelerated by COVID-19 and the related changes to consumer behaviors and attitudes, requires marketers to gain new skills, capabilities, operating models, and a modern toolkit to survive and thrive in this dynamic future.

In partnership with ANA, Radically Simple Marketing launched the Marketer’s Blueprint for the Future Assessment to understand how marketers could respond to this shifting landscape and maximize value in a manner that fits their unique brand needs. In this webinar, we’ll share the results of this seminal study conducted with CMO’s and senior marketing leaders across North America to gain insight into where the marketing landscape is headed and the capabilities that will drive this future.

Attendees will learn:

• Overall marketing capabilities and needs of marketers across the board
• Capabilities and needs by sector and by company size
• Path to building curated roadmaps for enabling high priority capabilities

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