The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community

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"Obama Embraces Marriage Equality"...the latest headline concerning the Gay community is everywhere. Yes, our country is in the midst of a cultural revolution. And so too is the LGBT community. SMG's Beyond Demographics LGBTid initiative, in partnership with LOGO Networks, provides a unique perspective on how the community has and continues to evolve and what this means for advertisers interested in strengthening connections with it. This webinar will explore the role culture and identity play in solidifying strong relationships between the Gay community and brands. Importantly, underlining motivations and beliefs influencing media behaviors will be shared too. Key areas to be covered include...the reveal of a rich, self-defined, 8-identity spectrum including vibrant definitions of each. In addition, long-standing 'myths' tied to the LGBT community will be burst. You're invited to discover the role each identity plays in re-shaping perspective of the community AND in expanding marketing opportunities for advertisers.

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Start: Wednesday, June 27, 2012 at 3:00pm

End: Wednesday, June 27, 2012 at 4:00pm



E.T. Franklin
EVP, Head of SMG Americas Experience Strategy
Starcom MediaVest Group

David Giles
SVP Strategic Insights & Research
LOGO Networks

Michael Desmarais
VP Strategic Insights & Research
LOGO Networks