The Fitness Consumer: Engaging & Impacting a Hard to Reach, Extraordinarily Influential Consumer Segment

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The fitness consumer segment is comprised of 47 million people (20% of US adults) who belong to health clubs and collectively account for $1.1 trillion in annual discretionary spending power and spend an average of 31% more on discretionary items. They are very knowledgeable, socially active and highly influential, but as light TV viewers, they can be hard to reach via traditional media. This webinar will discuss multiple options for connecting with fitness consumers, including via digital place-based and other easy to execute media solutions. Marketers will walk away with key insights into how you can start reaching these consumers today, and building relationships that will influence others tomorrow.

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Start: Wednesday, July 11, 2012 at 3:00pm

End: Wednesday, July 11, 2012 at 4:00pm



Dan Levi
SVP, Marketing & Research
Zoom Media and Marketing, and
Chair, DPAA Creative Committee