Engaging Consumers On Pinterest: Best Practices And Lessons Learned

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One of hottest emerging social platforms today is Pinterest, the newest entry in brand evangelism.  The social aspect of this hot new platform allows consumers to not only build their own brand experiences, but also share that experience with other followers.  In this presentation, HGTV will share insights and lessons learned as an early adopter of this new platform, discuss best practices for cracking the code of 1:1 conversations with consumers, and show marketers how to apply those principles to gain a better understanding of consumer behaviors – how they share and with whom. Additionally, it will tap into the value of ROI (return on information) in leveraging a platform for raising brand awareness and driving brand participation.

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Start: Wednesday, July 18, 2012 at 3:00pm

End: Wednesday, July 18, 2012 at 4:00pm



Jillian St. Charles
Vice President, HGTV.com & HGTVGardens.com
Scripps Networks Interactive

Katie Granju
Social Media Manager
Scripps Networks Interactive