How To Make the TV Remote Control Work for Your Brand

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3 Things Every Marketer Should Know to Reach TV Viewers More Effectively

Leave all your misperceptions about interactive TV behind.  iTV is not coming; it's here.  And it's supercharging your TV ad dollars.  

TV has been in the midst of a gradual, but dramatic, transformation to an interactive medium that allows programmers and advertisers to have a significantly more in-depth, 2-way dialogue with consumers.  Not only are viewers today choosing to interact with brands, but they're opting-in to these branded experiences on their TV at levels far exceeding the :30 spot.  Through this webinar, experience how marketers across categories are utilizing advanced TV and find out why iTV is an incredibly effective way to reach your core consumers.

Join us and get a glimpse at the world beyond the :30.

Session Topics:

  • Understanding Consumer Behavior
  • Recognize What that Means for Marketers
  • What Top Marketers Across Categories Are Doing

Related Content

when

Start: Wednesday, July 13, 2011 at 3:00pm

End: Wednesday, July 13, 2011 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Michael Finn
President
BrightLine

Kristin Youngling
Design Intelligence Director
BrightLine