Two Keys To Deliver on Your Brand Promise

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Marketing effectiveness enables the fulfillment of the brand promise, and it's not always as simple as pressing the "Easy Button." It's more often the result of solid planning based on two key elements: fact-based decision making and customer centricity. Today's digital world provides multiple opportunities to capture, analyze and report customer data with analytics. The companies that do that in the best position to operate nimbly, use resources wisely and align internally to deliver on a brand promise that's centered on the customer.

Join seasoned analytical marketer John Bastone from SAS and Jim Foreman, Director of Circulation and Analytics at Staples, Inc. as they explore the key elements to effective marketing, including how:

  • Data driven insights provide opportunities to grow the business
  • Knowing which customers are the most valuable enables more meaningful segmentation and targeting
  • Integrating online and offline customer behavior data drives better marketing relevance

Webinars are for ANA Members Only. If you are a non-member, client-side marketer interested in attending a specific session, please email to request a one-time, complimentary guest registration.

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Start: Wednesday, August 24, 2011 at 3:00pm

End: Wednesday, August 24, 2011 at 4:00pm



John Bastone
Global Product Marketing Manager, Customer Intelligence

Jim Foreman
Director of Circulation and Analytics
Staples, Inc