The Participation Economy: How Krispy Kreme is Embracing Research to Engage Millenials

This event is over.

For nearly 75 years Krispy Kreme has been known for melt-in-your-mouth Original Glazed(R) doughnuts and memorable experiences. Through generations the brand has learned how to stay true to its proprietary doughnut recipe and its simple mission - "to touch and enhance lives through the joy that is Krispy Kreme." While Krispy Kreme's brand was built by traditional word-of-mouth marketing, they are now embracing new insights from research to increase the effectiveness of their marketing programs. In this webinar, Krispy Kreme, joined by agency partner Barkley, will discuss how they are utilizing insights from "The Participation Economy" that has evolved from Millennials' influence on brand marketers, as well as the emergence of the Digital Native, to hone their marketing programs.