Mobile Advertising ROI: Breakthrough Insights
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What share of the mix should you spend on Mobile advertising? Marketing Evolution examined over 500 campaigns to determine the ROI, and combined it with its database covering billions in marketing spend to generate the first of its kind recommendation for the share of media mix most marketers should devote to mobile advertising. Hear the conclusion first hand, and discuss the implications with the study's author, CEO Rex Briggs. Marketing Evolution was one of the first firms to define the ROI for digital advertising, as well as Social Media, and are an acknowledged leader in cross media ROI analysis. Be the first to hear about these new results that are likely to shape the mobile advertising landscape.
Start: Wednesday, August 29, 2012 at 1:00pm
End: Wednesday, August 29, 2012 at 2:00pm