Social Media Marketing: Risks and Rewards

Brad Newberg of Reed Smith will discuss the benefits and pitfalls of using social media to connect with your customers. Topics to be discussed include: best practices to avoid upsetting consumers and potential liability; how to deal with Internet imposters; how to minimize exposure when allowing the public to create content—whether text, photos, or video –and post it to your site; and what you need to know about keyword advertising and use of review websites.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Presenter

Brad R. Newberg
Partner
Reed Smith LLP