| |
 

The New York Times 2012 Cross-Platform News Study

This event is over.
Webinar Description

Currently, digital news consumers get information from Web-native sources, but turn to "established" outlets like the The New York Times, CNN, etc. for major events and mobile news. This is one of several findings in a national survey, commissioned by The New York Times that examines the cross-platform behaviors of news consumers. In this webinar, Brian Brett will discuss the survey's results, including an explanation about how different social networks are used for news consumption andĀ findings that show how the credibility and depth of established media outlets enable better performance in breaking news situations. Brian will discuss data that indicate how sharing is more than social media in addition to more findings from this research.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, October 24, 2012 at 3:00pm
Ends:Wednesday, October 24, 2012 at 4:00pm
Presenter

Brian Brett
Executive Director, Customer Research
The New York Times

All Upcoming Webinars

Five Tips for Creating Impactful Live Brand Experiences

Webinar 

Rich Media: What Marketers Need To Know

Webinar 

The Essentials of Programmatic Buying

Webinar 

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

Turning Brand Exposure Into a Purchase

Webinar 

See all events