The New York Times 2012 Cross-Platform News Study

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Currently, digital news consumers get information from Web-native sources, but turn to "established" outlets like the The New York Times, CNN, etc. for major events and mobile news. This is one of several findings in a national survey, commissioned by The New York Times that examines the cross-platform behaviors of news consumers. In this webinar, Brian Brett will discuss the survey's results, including an explanation about how different social networks are used for news consumption and findings that show how the credibility and depth of established media outlets enable better performance in breaking news situations. Brian will discuss data that indicate how sharing is more than social media in addition to more findings from this research.

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Start: Wednesday, October 24, 2012 at 3:00pm

End: Wednesday, October 24, 2012 at 4:00pm



Brian Brett
Executive Director, Customer Research
The New York Times