| |
 

The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior

This event is over.
Webinar Description

Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs. Research has shown that people respond to brands like they respond to people. Growing evidence suggests that consumers are not actually loyal to brands or companies, but rather to what they know about the people behind them.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, December 5, 2012 at 1:00pm
Ends:Wednesday, December 5, 2012 at 2:00pm
Presenter

Ed Martin
Director, Marketing Excellence and CSR Insights
The Hershey Company

All Upcoming Webinars

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

Engaging Customers Through Instagram

Webinar 

Maximizing Mobile's Impact in the Marketing Mix

Webinar 

See all events