| |
 

The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior

This event is over.
Webinar Description

Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs. Research has shown that people respond to brands like they respond to people. Growing evidence suggests that consumers are not actually loyal to brands or companies, but rather to what they know about the people behind them.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, December 5, 2012 at 1:00pm
Ends:Wednesday, December 5, 2012 at 2:00pm
Presenter

Ed Martin
Director, Marketing Excellence and CSR Insights
The Hershey Company

All Upcoming Webinars

5 Innovative and Effective Tools To Direct Marketing

Webinar 

Enhancing Digital Ad Viewability

Webinar 

The FTC's Operation Full Disclosure: What You Need To Know

Webinar 

Beyond Millennials: What Marketers Need To Know

Webinar 

See all events