People-Based Marketing 101: Tactics Every Marketer Should Know

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Marketing should be like a conversation with your customers. It should be interesting, relevant, personal; they expect a seamless experience. However, too often what they get is anything but. The result is customer dissatisfaction, missed opportunities to reach new audiences and the inability to measure the full picture of all your marketing efforts. That’s where people-based marketing comes in. In this webinar, Rebecca Stone, VP of Digital Marketing at LiveRamp, will discuss the tactics of people-based marketing, and how it can transform your team.  Attendees will learn:

  • Where people-based marketing came from and why it’s here to stay
  • Four industry-proven steps for getting started with people-based marketing today
  • The three marketing superpowers identity resolution allows you to unlock
  • Where people-based marketing will take the industry next

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when

Start: Wednesday, May 10, 2017 at 3:00pm

End: Wednesday, May 10, 2017 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Rebecca Stone
VP of Digital Marketing
LiveRamp