Stacy Bohrer
RVP of Business Development
The Trade Desk
Bringing the Precision of Digital to Connected TV: The Trade Desk
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There's no question TV is the most effective advertising medium of our time. And it's about to get even better. As audiences rapidly shift their viewing habits toward connected TV – or internet-enabled television – it's offering an unprecedented opportunity to advertisers, bringing the precision of digital to the notorious impact of TV.
In this webinar you will learn why connected TV is the linchpin to a holistic media buying approach and is enabling advertisers to plan screen agnostic, consumer-centric campaigns, aligning their tactics to consumer behavior instead of specific channels.
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Start: Wednesday, November 8, 2017 at 3:00pm
End: Wednesday, November 8, 2017 at 4:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***