How Reaching Real People Changed Target’s Media Strategy: Target Media Network

Target uses data from their 1,800+ stores and to make better merchandising and marketing decisions.  Their ability to activate against these insights and close the loop from online to offline continues to grow as they expand into more digital spaces where they can measure success such as audio and soon television.  This power of reaching real people with relevant advertising has resulted in Target’s most successful marketing campaigns.  

In this webinar you will learn how Target's access to good data and measurement changed their digital media strategy:

  • Discover Target's approach to reaching real people
  • Learn about the impact high quality 1st party data has on category and brand media plans
  • Uncover what's next in Target's people base marketing evolution


Start: Thursday, December 7, 2017 at 1:00pm

End: Thursday, December 7, 2017 at 2:00pm


Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Webinar Registration ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A


Stephen Dwyer
Director, Media Strategy and Insights
Target Media Network

Evan Hovorka
Director, Data Management Mktg.
Target Media Network

Bradley McCoy
Director, Sales Training & Enablement
Target Media Network