The Convergence of Digital and TV Measurement

Advanced TV is where the worlds of digital and TV meet. It marries the data-driven audience targeting of digital with the contextual and emotional brand impact of TV. Now, advertisers can harness a people-based approach to TV targeting and measurement, and better understand the real impact TV can have and its full potential.

Join Jessica Hindlian, Head of Advanced TV & Video at LiveRamp, and John Hoctor, CEO of Data+Math, as they discuss everything today’s advertisers need to know about the future of TV, as well as the benefits they can reap today.

In this webinar, you’ll learn:

• The Advanced TV landscape, from challenges to channels and capabilities
• The role of identity in solving TV viewership fragmentation and measurement
• How to reach your target audience and the types of data available for measuring cross-channel impact
• What real brands in your industry are doing with advanced TV to measure their impact on brand awareness and sales

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