Realizing the Potential of Big Data by Making Artificial Intelligence Real

Our industry is at a pivotal crossroads - where data represents big opportunities but also big challenges. The amount of data being produced is overwhelming. Customers, in an increasingly connected world, are demanding personalization without intrusion. For marketers, aside from saving time and money, there is an opportunity to attract and retain customers by using data to create hyper-relevant experiences. AI technology like Watson has the power to bring together the best of man and machine to unlock the full potential of big data.

During this webinar, Janna Ritzcovan Synovec from IBM Watson Advertising will talk about the challenges and opportunities marketers face around leveraging artificial intelligence technologies as well as share best practices for turning Artificial Intelligence into a reality for brands.

when

Start: Thursday, July 19, 2018 at 1:00pm

End: Thursday, July 19, 2018 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Webinar Registration Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver $0 Associate Individual $0 Nonmember N/A


Speaker

Janna Ritzcovan Synovec
Head of Marketing & Sales Enablement
IBM Watson Advertising