How Legacy Brands Can Compete in a Direct-To-Consumer Economy

This event is over.

Many digital-native brands are seriously challenging established incumbents—in many cases they're leaner, more nimble, and more focused on how every action impacts their ROI. In order to compete in the rising direct to consumer economy, established brands need to capitalize on their strengths while changing how they relate to their end consumers. The good news? It's doable.

Key takeaways:

  • How direct-to-consumer companies create a marketing competitive advantage
  • Why incumbent brands should be focusing on customer identity and Return on Ad Spend
  • How advanced TV can have an outsized impact in both those areas, while requiring relatively little additional investment of money or people

Related Content

when

Start: Thursday, September 6, 2018 at 1:00pm

End: Thursday, September 6, 2018 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Matt Collins
Senior Vice President, Marketing
Simulmedia

Terry Kawaja
Founder and CEO
LUMA Partners