What Big Brands Can Learn from Direct-to-Consumer Marketers

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Under the radar, direct-to-consumer marketing teams are using traditional and digital media in innovative ways to grow brand awareness, reach, and leads – all at unexpectedly low costs per acquisition. Using both agencies and small in-house teams, brands like 1800LAWFIRM are successfully using programmatic creative, tech-enabled media buying, and savvy data-led targeting to build their business. The presenters will share lessons that every consumer marketer – regardless of company size - can use to grow their customer base without growing their budgets.