The Four Truths About Boomers and Media

This event is over.

Close your eyes. Envision a US boomer. What comes to mind? How old is he/she? Are you having trouble envisioning what a boomer looks like? Now think about the last advertisement you may have seen targeted to a boomer. Having trouble thinking of one?

Boomers are defined as adults aged 46-64. 1 in 3 US adults is a boomer. When asked "how old do you feel?", at least 1 in 5 boomers responded that they feel at least 10 years younger than their age. 30% of them say they feel at least 5-9 years younger. More than 74% of boomers say that advertising these days are intended for someone younger than them.

Can advertisers really be missing the mark on hitting America's largest and most wealthy demographic?

Join Google and Nielsen for an eye opening webinar that will change the way marketers think about boomers forever.

Through clickstream, survey data and online testimonials, we will learn The Four Truths about Boomers and Media:

• Boomers are sponges for content and media. Even more so than the younger generations.
• Boomers sit on an aided adoption curve with technology. With the help of family and friends, they have the ability to ramp up on technology quickly and proficiently.
• Boomers are most comfortable straddling what's familiar and what's new. We'll see where they are traditional in their behaviors versus where they are open to new ways.
• Boomers are a curious and thoughtful group that value quality and family.

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Start: Wednesday, December 15, 2010 at 1:00pm

End: Wednesday, December 15, 2010 at 2:00pm



Danny O'Toole
Vice President of Custom Research
Nielsen Online

Jenny Liu
Industry Marketing Manager
Google Inc.