Florida Dept of Citrus & GSN Case Study on Integration

Florida Department of Citrus (FDOC), GSN and their agency Click Here Inc., partnered together with the objective of creating a fun and unique branded custom game.  The goal was to raise awareness and increase purchase intent.  The Straws game was created using FDOC iconography and brand messaging; healthy, pure and simple.  FDOC’s brand message was highlighted with Television (GSN Live), branded custom in-show games and live host mentions.  Learn how this targeted multi-platform campaign connected with their audience while raising awareness and purchase intent.