Co-Founder and Chief Executive Officer
"Bot Fraud" and How To Protect Your Company & Your Brands
This event is over.
You may or may not know about bot fraud – using computer-generated, phony visitors to a website that are designed to mimic real internet traffic and trick advertisers into paying for non-human traffic – and if you do, you might not think the problem applies to you. It does, and this webinar will help show you why.
Bots find their way onto premium Internet sites and into premium ads, but are not evenly or predictably distributed. The really sophisticated bots that cause the most damage can't be caught by traditional methods – and premium content sites and networks are hurt the worst, in terms of CPM, revenue, and reputation.
The problem is only going to get worse, so be sure to join us for this very timely webinar to learn what to do to protect your company and your brands.
Start: Tuesday, May 13, 2014 at 1:00pm
End: Tuesday, May 13, 2014 at 2:00pm