Marketing To a Multicultural Nation

There is no more "Joe Consumer." So states a recent Ad Age white paper published in anticipation of the 2010 Census. Nearly half of all moms in this country are members of a minority group. The concept of an "average American" is obsolete. What are the implications for marketers as they plot their course within this new reality? Mr. Filiaci shares insights on pursuing a "Total Market Strategy" along with strategies for connecting with U.S. Hispanics, the nation's largest and fastest-growing multicultural segment.