Asian Marketing Best Practices (Multicultural Series)

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In this webinar, Nita Song, President, COO - IW Group will discuss the nuances of the Asian customer, what motivates them to choose a certain brand over another, how to communicate in the right way to acquire the Asian customer and the best way to keep them. She will share case studies that demonstrate best in class Asian advertising and provide key takeaways to utilize to make your next Asian campaign as successful as possible.

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when

Start: Wednesday, August 1, 2012 at 3:00pm

End: Wednesday, August 1, 2012 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Nita Song
President, COO and Chair of 3AF (Asian American Advertising Federation)
IW Group