The Dermatologist Is In: Olay Professional Pro-X & WebMD

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This webinar explores "The Dermatologist is In", a fully branded multi-media custom content platform featuring the Olay Professional Alliance integrated within the #1 trusted health & wellness destination, WebMD. Understanding that women turn to their dermatologists for the latest in skincare technology, Olay Pro-X and their agency, MediaVest created a platform that brought expert dermatologist advice directly to the consumer through custom branded videos, forums, blogs and high impact magazine units. This program designed to drive awareness and trial of Olay Pro-X successfully created an on-going 1:1 personalized relationship between consumers, the Olay Professional Alliance and other leading industry skincare leaders.