Chief Operating Officer
How Procurement Executives Can Help Manage Marketing Spend
This event is over.
Procurement delivers measurable benefits in helping companies obtain the most appropriate materials at the best cost available. It is in the area of professional services, and more specifically the relationship with marketing and advertising agencies, that many are experiencing a misalignment. Although agencies are distinctly different to many other types of supply, there is an argument that you can apply many of the techniques developed, in the more advanced areas of procurement (specifically Strategic Sourcing and Supplier Relationship Management), to the marketing services area. Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, will discuss the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.
Start: Friday, March 14, 2014 at 1:00pm
End: Friday, March 14, 2014 at 2:00pm