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Agency Search... Best Practice And A Deeper Dive Into The RFI And RFP Processes

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Webinar Description

The ANA and 4A's believe there is an opportunity to further improve the agency search process by developing best practice guidance tools around the subject of briefings throughout the agency selection process. An ANA-4A's task force developed the Agency Selection Briefing Guidance in order to provide direction for clients who are unfamiliar with the fundamentals of agency selection briefings, and give clients experienced in agency selection briefings additional best practices to consider. If you are about to embark on an agency search, or are just starting an agency search, this is a "must attend" webinar. During this webinar, we will discuss the Guidelines for Agency Search and the Agency Selection Briefing Guidance. Join us for this informative session, along with commentary from ANA and 4A's task force members.



Begins:Friday, April 11, 2014 at 1:00pm
Ends:Friday, April 11, 2014 at 2:00pm

Diane Fannon
Chair, 4A's Large-Global New Business Committee
Principal, Brand Management - The Richards Group

Edward McFadden
Senior Group Manager, Partner Management - Target Corporation
Member, Production Management Committee and Task Force

Tom Finneran
Executive Vice President Agency Management Services

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