Hewlett-Packard: A Case Study in Decoupling

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Hear from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process. This session will include how Hewlett-Packard conducted landscape assessments, identified the media types that had the largest production spend; obtained high-level management buy-in; continually managed change, internally and externally; and much more.